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Last updated: June 5, 2026

Tariana operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a tailored shopping experience (the “Services”). Tariana uses Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, complete another transaction through the Services, or otherwise communicate with us.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

## Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Financial information, including credit and debit card numbers, payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including items you view, add to cart, add to a wishlist, purchase, return, exchange, or cancel, and your past transactions.
- Communications with us, including information you provide when contacting us, such as through customer support.
- Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage information, including information about how you interact with, access, or navigate the Services.

## Sources of Personal Information

We may collect personal information from the following sources:

- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including data from your device when you use our products or services or visit our website, and through cookies and similar technologies.
- From our service providers, including when they help us provide certain technologies and collect or process your personal information on our behalf.
- From our partners or other third parties.

## How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

### Providing, Personalizing, and Improving the Services

We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, fulfilling orders, remembering your preferences and items you are interested in, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling product reviews, and creating a personalized shopping experience, such as recommending products related to your purchases.

### Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and displaying online advertisements for products or services on the Services or other websites. This may be based on items you have previously purchased or added to your cart, as well as other activity on the Services.

### Security and Fraud Prevention

We use your personal information to verify your account, provide secure payment and shopping experiences, detect, investigate, or take action regarding possible fraudulent, unlawful, unsafe, or harmful activity, protect public safety, and secure our Services.

If you choose to use the Services and create an account, you are responsible for keeping your account login details secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.

### Communicating With You

We use your personal information to provide customer support, respond to your requests, provide effective service, and maintain our business relationship with you.

### Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to participate in legal proceedings, investigate or enforce possible violations of our terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

## How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

- With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
- With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.
- When you direct us, request us, or otherwise consent to sharing certain information with third parties, such as for shipping products, social media widgets, or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, enforce applicable terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.

## Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. Information you provide through the Services may be transferred to and shared with Shopify and third parties that may be located in countries other than where you live.

To protect, grow, and improve our business, we may use certain enhanced Shopify features that involve data and information obtained from your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and what rights you may have, you can visit Shopify’s Consumer Privacy Policy and Shopify’s Privacy Portal.

## Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms.

We are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms.

The inclusion of such links does not imply that we endorse those platforms or their owners or operators.

## Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

## Security and Retention of Your Information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.

## Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

- Right of access / information: You may have the right to request access to the personal information we hold about you.
- Right to deletion: You may have the right to request that we delete personal information we hold about you.
- Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party.
- Managing communication preferences: We may send you promotional emails, which you can opt out of at any time using the unsubscribe option shown in our emails. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders.

If you live in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights:

- Objection to processing and restriction of processing: You may ask us to stop or restrict the processing of personal information for certain purposes.
- Withdrawal of consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing consent does not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise these rights where available through the Services or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. Before processing your request, we may need to verify your identity as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorized representative to make requests on your behalf. Before accepting such a request, we may require proof that the representative has been authorized to act on your behalf, and we may also need you to verify your identity directly with us.

We will respond to your request within the timeframe required by applicable law.

## Complaints

If you would like to make a complaint about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal our decision by contacting us, or you may file a complaint with your local data protection authority. For the EEA, a list of responsible supervisory authorities is available through the European Data Protection Board.

## International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

## Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

## Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, you can contact us by email at info@tarianalabel.com.

For the purposes of applicable data protection laws, we are the controller of your personal information.